Social Media Marketing for Businesses

About the Course

When Web 2.0 emerged in the early 2000s, the first thing new users tend to do on the Internet is to create their email ids. But now in the Web 3.0 era, the first thing users do is to create their profiles on social media platforms such as Facebook, Instagram, WhatsApp, YouTube etc. Social Media platforms are used by more than 90 percent of Internet users, that’s why it has become one of the best places to do marketing and generate leads. In this workshop, you’ll learn to not only create business profiles on social media platforms - Facebook, Instagram, WhatsApp, LinkedIn, YouTube and Google My Business but also learn to create content, engage audience, build community and conduct marketing to generate traffic to your website, and generate sales and leads. 

Duration

Day: 2
Hours: 5 hours / Day

Who should attend?

• College Students
• Entrepreneurs
• Business Professionals
• Marketing Professionals
• Bloggers & Content Writers
• Graphic Designers
• Web Developers
• Retired
• Homemakers

Description of the Course

The 2 days Social Media Marketing workshop provides live online training to cover all important topics on Social Media Marketing and Management. Apart from renowned platforms - Facebook, YouTube and LinkedIn new emerging platforms such Instagram, Google My Business and WhatsApp will also be covered. The trainer will provide guided step by step training to create and manage profile/page, content planning and strategy, create content using tools and apps, tracking and monitoring, and optimizing overall marketing efforts. 

Syllabus

Following is the detailed syllabus for 2 Days Social Media Marketing Workshop: 

1. Introduction to Social Media Marketing
2. Introduction to Facebook, Instagram, WhatsApp, LinkedIn, YouTube and Google My Business
3. Content Development- Graphical and Video - Canva, Powerpoint and Photoshop
4. Facebook Marketing
5. Instagram Marketing
6. LinkedIn Marketing
7. YouTube Marketing
8. WhatsApp Business Marketing
9. Google My Business Marketing
10. Social Media Planning and Strategy

Learning Outcomes

You learn to

• Create account on Facebook, Instagram, WhatsApp Business, LinkedIn, YouTube and Google My Business
• Manage, optimize, track and monitor accounts on mentioned platforms
• Create graphical and video content for Social Media Marketing using tools and apps
• Generate traffic to website, attract and target audience, and generate leads and sales through mentioned platforms
• Plan and strategize social media marketing easily manage campaigns and achieve marketing objectives

What’s included?

• Slides and Live Training
• Certificate of participation

Trainers