About the Course
The training course is mainly focused on Advertisement and Claims requirements for Food Entrepreneurs as per the Food Safety and Standards (Advertising and Claims) Regulation, 2018. The course also includes developing effective food advertising strategies, understanding food preservation techniques, creating compelling brand identities, implementing social media marketing campaigns, applying food safety regulations, and optimizing product packaging and labeling.
Training Shall Broadly Cover
- Overview of the Food Safety and Standards (Advertising and Claims) Regulation, 2018
- Introduction to the Food Safety and Standards (Advertising and Claims) Regulation, 2018
- Introduction and Significance of Food Packaging
- Exercises/Workshops with real-life scenarios and case studies to make the training session interactive and more engaging
- Overview of the Food Safety and Standards (Labelling & Display) Regulations, 2020
- Basics of Food Labelling
- Dedicated ‘Question and Answer’ sessions to facilitate and provide participants with the opportunity to engage actively, seek clarification, and deepen their understanding through interactive dialogue
- Food safety regulations and guidelines (HACCP, GMP)
- Canning, freezing, dehydrating, and vacuum packaging
- Quality control measures
- Packaging and labeling compliance
- Visual branding (packaging, labeling, branding guidelines)
- Implementing quality control measures
- Food safety certifications (e.g., ISO 22000)
Prerequisites
There are no formal prerequisites for attending the training on “Effective Food Advertising and Preservation Techniques for Entrepreneur” training Course. However, it is preferred if the participant has a fair knowledge of Advertising & Claim regulation.
Who Should Attend?
- Quality Assurance, Regulatory Affairs, Regulatory professionals
- Food entrepreneurs (start-ups, small businesses)
- Restaurant and catering owners
- Quality control managers
- Regulatory Bodies in the food industry
- Government Regulatory Agencies in the food sector
- Consultants/ Auditors/Trainers etc.
What’s Included?
- Learning materials
- Certificate of participation (Certificate shall be issued as a ‘Soft Copy’ from our Training Portal. This certificate can be verified anytime from our website tcb.qcin.org by entering its unique ID number or scanning the QR Code).
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